Grace Njoki Gitonga
BIOGRAPHY
An innovation and strategy enthusiast who is passionate about novel product development that disrupts but also facilitates value additions in emerging and traditional markets. I have worked in multiple sectors ranging from technical research and development, to pioneering new educational models.
ONGOING RESEARCH
Strategic Positioning for Knowledge Intensive Enterprises: A Product Development Approach
The process of commercializing novel products within high-tech markets is challenging for knowledge intensive firms who seek to capture the first mover advantage whilst balancing technical feasibility and value offering of the innovation. Formulation of market positioning strategies in early product development stages can facilitate smoother, well established market entry within the industry value chain.
MRM Student
Academic Area
Entrepreneurship
Mentor
Prof. Thomas Maximilian Klueter
Education
鈥� MS Global Innovation Management (University of Strathclyde, Glasgow & Aalborg Universitet, Denmark)
鈥� BS Telecommunication & Information Engineering (Jomo Kenyatta University of Agriculture & Technology, Kenya)
Research Interests
Innovation for Social Impact, Entrepreneurship in Developing Markets, Commercialization of Ideas