Roc铆o Mart铆nez
BIOGRAPHY
Roc铆o Mart铆nez Moraleda is a Ph.D. candidate in the Marketing Department. She holds a double major in Business and International Relations from the Universidad Pontificia Comillas (ICADE). Her current research interests lie at the intersection of consumer behavior and stigma management.
PhD Candidate
Academic Area
Marketing
Dissertation Director
Prof. Elena Reutskaja
Education
鈥� BA in Business Administration and International Relations, Universidad Pontificia Comillas (ICADE)
鈥� Exchange student, Wharton Business School and University of Sydney (BA)
Research Interests
Consumer Behavior, Decision making, Stigma, Aging, Women, Social devaluation, Empowerment