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ҹȤ´«Ã½ Insight 11
ҹȤ´«Ã½ Insight 9
The authors categorize the social media governance documents from 40 organizations and offer advice on creating strategic policies that will generate ...
A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
Today’s Internet-based world has certainly made it easier for companies to acquire, store and transmit detailed information like never before.
On the historic occasion of the Pope's November 2010 visit to Barcelona, ҹȤ´«Ã½'s Antonio Argandoña highlights some useful lessons for companies in rela...
ҹȤ´«Ã½ Insight 5