Publications(825 results)
SEGARRA, J. A., GARC脥A, D. L., MART脥NEZ-MAR脥, C. (2006). Corporate Reputation: Fad or Paradigm?. Corporate Reputation as a Strategic Asset. Alumni Magazine (101), pp. 14 - 19.
SEGARRA, J. A., GARC脥A, D. L., MART脥NEZ-MAR脥, C. (2006). Reputaci贸n corporativa: 驴moda o modelo de gesti贸n?. C贸mo construir el buen nombre de una empresa. Revista de Antiguos Alumnos (101), pp. 20 - 24.
RICART, J. E. (2005). Review of the book The Delta Project: Discovering New Sources of Profitability in a Networked Economy by Arnoldo C. Hax and Dean L. Wilde II. Journal of Strategic Management Education.